Online reputation management is essential in maximizing the impact of an online marketing campaign. Seventy (70) percent of customers consult online reviews prior to purchase [i], making it vital for business professionals and organizations to develop, monitor, and promote a positive image online.
Accelerank Reputation Management campaigns begin with a Brand Audit that builds a foundation for exposure, engagement, and loyalty. Reputation Monitoring keeps clients in sync with potentially harmful online reviews, and our Positive Response strategies ensure happy customers are heard, while unhappy ones are helped. Maximize the impact of your Reputation Management campaign by anticipating worst-case scenarios, and never miss the opportunity to spin a negative situation into an opportunity for positive customer relations.
Business Listings. Claim, optimize, and distribute accurate company information. Enhances accessibility, brand exposure, and Local SEO.
Review Sites. Identify and manage negative feedback on the most popular review websites including Google Places, Yahoo! Local, Yelp, TrustLink™, BBB®, and more.
Social Media. Optimize current profiles, and discover new communities for engagement. Expand your digital footprint, connect with customers, and naturally cultivate positive feedback.
Alerts. Immediate notification when new content is published and indexed about you, your brand, or your competitors online.
Social Mentions. Know when you are mentioned on popular social networks like Facebook and Twitter, and make a positive impact on the conversation.
Brand Buzz. Put a positive spin on things by monitoring both positive and negative feedback across the Web’s many business review sites.
Manage Reviews. When negative feedback strikes, we help clients counter by mobilizing customers with outreach programs that generate real positive reviews.
Share Positive Feedback. Stay proactive in managing a positive brand image online. Collect positive feedback in-store and on-site, and share it across the Web.
Reward Exceptional Customers. Identify and reward your brand evangelists to create loyalty that exponentially expands exposure and reach.
[i] BusinessWeek, Oct. 2008
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